Head & Shoulders
Head & Shoulders
Packaging Design
Brand IdentityHead & Shoulders is an iconic and easily recognizable brand, but something was missing. Rather than reinventing it, I focused on preserving its legacy while elevating it. The brand has remained a staple in people’s everyday lives, but its packaging and overall identity didn’t reflect that familiarity or trust. The goal was to close that gap.
The product line includes four anti-dandruff products: Shampoo, Conditioner, Hair Serum, and a Hair Mask.
Check out the full process here
The RidgesThe updated packaging now features ridges along the sides of the bottle to emphasize the product’s effectiveness. Giving the user a tactile experience while using the product, that resembles hair, but also acting as an extra grip while holding it in the shower.
To maintain the ridges throughout all products, the ridge lines are featured as graphics on the product boxes and on the glass dropper.
The LogoThe current Head & Shoulders logo fell short of representing the brand’s longstanding significance in the shampoo industry.
The final logo features curvatures in the letterforms, specifically the ‘H’ and the ‘D’, in order to reflect the brand’s attributes and the form of the bottles.
The Process