Paul Mitchell × Paris Hilton
Paul Mitchell × Paris Hilton
Campaign Identity
Photoshoot
I designed the stickers featured on the surfboard in this Paul Mitchell × Paris Hilton photoshoot.
As one of multiple photoshoots in the collaboration, this creative brief called for a 1980's Baywatch-inspired look reflected through the sticker system. As part of the design process, I researched 1980's graphic design, including packaging and print design, allowing me to create a sticker system that became a defining visual of the photoshoot.
The assets were featured in Instagram posts, a promotional video, and on the Paul Mitchell website.